Brand Story
BOBO CHÉRIS is a sustainable childrenswear brand founded in Paris in 2021.
In French, chéri(e) means “dear” and is often used to call one’s child or lover. “BOBO” is a term that describes the socio-economic bourgeois bohemian group in France, especially in Paris, who are highly-educated elites with good incomes but opt for the bohemian lifestyle and creativity. The BOBOs choose organic products and are willing to spend more money on ecofriendly products to help protect the environment.
At BOBO CHÉRIS, we expect to design eco-friendly, chic, and high-quality clothing for children. We use only premium-quality fabrics; we use bio-cotton; we insist on ethical fabrication; and we reduce plastic packaging. We are making our best to provide our beloved next generation with the best, sustainable, and comfortable clothing.
